How Do I Generate Leads
The first question in business that you should ask is “How do I generate leads?” If you’re in business you need leads or prospects. These are people who may be interested in buying from you.
Here’s what most Network Marketing companies on the Internet are offering their partners as a lead generation strategy… “Just tell 10 of your closest friends and relatives about this fantastic opportunity and get them to tell their friends and so on”… WHAT A LOAD OF CRAP!
Let’s put this into perspective. Here you are with little or no training in business or Network Marketing. One day, some company in Wackoland promises that if you just pay $29.95 you’ll be on the crest of the greatest opportunity the world has ever seen. Not only that, if you pay your money now, you’ll get into this business before it’s even a business! You’ll be getting in “pre-launch”!! Not only that, you’ll only have to work a 1 hour day. In the space of a few months, you’ll be driving a Porsche, taking your family on world trips and living the lifestyle you’ve always dreamed about.
Do you seriously believe this stuff? And even if through inexperience, you quietly slip the company your credit card number, just in case it’s true, are you seriously going to approach your brother, sister, mother, father and your local religious leader with the same story? If you did, how big do you think your organization would get?
The only people that are going to benefit from this lead generation strategy are the people who took your $29.95. You see, and I can’t emphasize this enough… “There are few sellers in the land of dreams”.
Now that you have read the above and would never fall for a company that just sells a lot of sizzle, what happens when you come across an established Network Marketing company with a great product? Do you need a lead generation strategy that goes beyond marketing to relatives and friends? My idea is that you do.
You see, most of the people who buy Internet based businesses are recruited through the Internet. Most are not experienced Network Marketers. The fact that they themselves, along with thousands of others, are joining businesses as a result of on-line promotion is evidence that the Internet works as a great lead generation tool. This has led me to the conclusion that Internet Based Networkers (IBN’s) should provide their business partners with the tools and the strategies to promote their business on-line. In fact, as you were recruited on-line, you should demand the same opportunities for your investment and your downline.
Most, if not all IBNs, give you a web site to promote. Few give you the tools to promote. Having the best web site in the world without the tools or the knowledge to promote it is a bit like having a really nice brochure of your product on the top shelf of your wardrobe. You can invite a few friends home to have a look at it and that’s about it. Think about it. Currently there are around 20 billion web pages on the Internet. Therefore, the odds of someone finding your web page, without promotion, are about 20,000,000,000 to 1.
If you’re going to do Network Marketing on the Internet, invest in the tools and programs that will continuously generate new leads for your business. If you’re going to have any significant business growth in this cyber market, you need a constant supply of leads.
There are numerous tools and programs on the Internet that will help you generate leads. Deciding which ones work and which ones are value for money can be a challenge. We have been through this process and admit it was very time consuming. To give you a start, we describe a lead generation tool that can help you build your business on the Internet. There are 3 reasons why we talk about these products:
- The products deliver what they promise
- They are reasonably priced
- The level of support is exceptional